Fragrance and personal care
September 4, 2020
High-spend beauty shoppers are more likely to prefer beauty retailers than Amazon. Image credit: Sephora
By Sarah Ramirez
While the beauty industry, including luxury players, is usually among the first to embrace digital trends, this has only been accelerated by the coronavirus pandemic.
{"ct":"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","iv":"456e9ea0accb3cd5471aa8838955b3e4","s":"579985db31b8e5bb"}
Share your thoughts. Click here