![frette edmond cat 185 Edmond Frette Fall/Winter 2011](https://cache.luxurydaily.com/wp-content/uploads/2011/11/frette-edmond-cat-185.jpg)
Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
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","iv":"ca1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