Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
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","iv":"73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