Retail
August 28, 2020
Group buying is back, and as luxury brands struggle to connect with consumers on the mainland, can they learn from this dynamic e-commerce trend? Image credit: Shutterstock, Gucci, Haitong Zheng
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","iv":"36936aa8d1ee57f7a283d77b1737b074","s":"7a2d78fcfc08ac0b"}
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