Research
August 28, 2020
Burberry claims its shop in the Chinese tech hub of Shenzhen is the luxury world's first social retail store. Image courtesy of Burberry
By Dianna Dilworth
Luxury brands have been challenged by lockdown-induced store closures and, worse, the post-pandemic “revenge spending” that is happening in China is not taking root in the West.
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","iv":"10a285c8e140e52522ceb5410f9820e3","s":"b141eef80da7aa7b"}
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