Fragrance and personal care
August 25, 2020
Ekta Chopra, chief technology officer of e.l.f Cosmetics, shared ideas on how beauty brands can adapt to the realities of a digital-only retail world at virtual eTail. Image credit: eTail
By Dianna Dilworth
When the ecommerce channel took off during the pandemic this year, e.l.f Cosmetics was well prepared.
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","iv":"76b152cea42ac217e836f65daa3fe1a8","s":"36d1aa6942ae9e37"}
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