Travel and hospitality
August 17, 2020
Four consumer personas have different approaches to travel. Image courtesy of Ketchum
By Dianna Dilworth
Most U.S. consumers expect to travel more next year and the majority said that they would pay more for privacy and distancing, a hopeful signal that the channel will return after 2020 has decimated the hospitality industry.
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","iv":"b1126a99f6f0ec4e3861043bef64de10","s":"86065893b0c391ab"}
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