Travel and hospitality
August 17, 2020
Four consumer personas have different approaches to travel. Image courtesy of Ketchum
By Dianna Dilworth
Most U.S. consumers expect to travel more next year and the majority said that they would pay more for privacy and distancing, a hopeful signal that the channel will return after 2020 has decimated the hospitality industry.
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","iv":"e79782498fe06c7cd9a5c6d2cbe88b44","s":"1b4127db89281efd"}
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