Since the pandemic hit, consumers are prioritizing the wellbeing of family and friends, health, social connections and financial security, and brands that are looking to connect should be focused on purpose.
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","iv":"372fc545cc610cbabae7a33dc2fd5c83","s":"83f376dd4117965a"}