Research
August 12, 2020
Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation
By Dianna Dilworth
As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.
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Sy6BaR2\/FKLrSxzuNzsLo4dKGMJ5amQLJfspWNwNYFheGdO\/SciiOMz2dFfCwLAgaN+1UkkqA0IOjQji6VDkXRHaHzKyiY9GIvlnNMZbxz5VHBO1OAzex2GMhOONmPf6VtjnhPYU5KlN7y2K3QR2wzi4ZgD37r5USS0I+6sdZfpkzInFezHcPttFvjrf+fnFmnR0QtK6oo5ZVP21Y4Bk\/T5X2ya\/EOasQaHuay+NGzudlwILZitAke0OQQUFUJBdzelyEi+kFxqfsTpL1Mw2B9PQW0GhphWwMDpNLZJwe51CX2Vw1GvHiVcJohs+P1qnn4qnS9HIReYBAifnZrKDKZxtYMDdCQIZJJisrrtCbbVWrU8+0teqOVUAfoqDY9bYImIvI48msSiOIK90cpT9QSx5\/CZqdozD\/8Eekdp0MkjQbGIroU+4KhH8h7jKT0f6S7wZmvCHU1mCSE+FfqFtq4lj8R3VBH2TLBbkrf+A8qeoHlAVbHmay3rXg+OnhVpX2YZNCys4KdIIsoFBxHuB5Qpw9EpSXE42yC8ZNo8m0mMaFJ\/JDlu\/itdr5vRwgVs9ISLBGwibEXKnmJymxI+x5m8OI4PPqU+RN\/9m5wV5+39PYoGQ1Er2gQsMboCDY43fXokm7oiGGi9cP3St2zqQCUZABaLuCZA+dr7IH3+LKZNY0Bah1xOPh31spt9z7w9l98YxFzGn62C61Nw9aTEanf6cKkjHhSq84hm6skxv90n3dTuYqGWKsCvIA3Zea2Y\/12Y20GOUCToakarjQ4cg0uCqhvBp3BVcJbVMXnhP9RK2E8JFWJBmmVniFd7CZmw5rLSW43OlNFiZBBKsKvXesFIBhWMCrozYA7DIHzm1mqoCjvRo8ziMqgisGlwcSdSTPllgSoBqhRssSvSKo+HEDC9Ofbi9ynV9a2ZzBv6S9bYTHT1x7uewDLED4jOw0AIgWMbtK4vLWyy+yYMcA3hWVSNKCINJyb3wuEiJSZIyknSK6Pn2Txe3wkPXn+90FMXQ08oy7CEaQ1ciSrj1UIZR+H1Fm2J6MPjnIONbnQKuQdRqEcGlsDABt\/kFxkG0LbX\/GfcK2qhFA88KXm42iW+WsA3Z80jJNHCq92Xq73\/MWBQr4xuSGvfH1Nl9LABdAGHw8lkqiKjZ9dtk1bISuNqDmFGHqQdCN36WW6eahhb7xloW3QILjSBUU\/2MO3bVGJCOEDCo7tYFkrNIrCqY2ABUs3VNoKaSOQSEGuMyXml33gaP3rDR9iu3SSkcY+4UW27qU5ADW3PChb6vXWcxAyQ9DEedwdW0kNtcp1CFFuKEt6dCWmKdXUi+UTeDkkqOKJLaLwdtVXyMfqNxj87Bhp243Ng64lntrBcdQYM1oCM7jmYP9kChFYnRCvpWji4MEwKINqYInOV4PWuC4p5pIOpwg4xoALPkLNeZCzYSrxUi9ntHUKaSoWc\/k7FYEv7SWXl5KvTD\/gPtKMXUxPMGuHvjBHBRuw5OhQqbvEak+TrUnubgyWqOUHdDIkal\/0u7y5z\/J8yWhWcrlWuGlg+a2hzNLmFJej0zvVNWpOkB1xm\/AXdEr0RHQj6bYRbnE2gU0YQUcExbhjQvBO14CCloiriV+z1+lGxKiLQ18n39dRm5e9fAP9arf3hr07a7uwd9DrC8NxglY4WdBDA8yBCSKm1bthUIzKgC4feDVywjtd1iedsVqJm\/JO3BFYvDRhIGvDr3MEjtPUFhT09vZcgXfcNR\/coxHyRmPUvtJNFuV6Z5g56333WbS39D+yivanUttzpQANxxok1K6\/wwoxfbIEUuAIBG\/T8DWmCTMLpVLGHhqzk6aGHMxN2TLSqxa6TeIkq11jgaWL9RwF212X9WbfAJbkJwLBec8FVTL6iPZhr8KoQR3K2S+AkzEAkGkFdM1LLSIdnq2a++LY0xtBem112OJ90TT2doBJQ8Jy4DHrtM79UGm8MkdFOU5z\/gFhsR07fWeqbDhqLgSXvlaMmfdB2lwN21W6XY2G4KfUe4QoHH5DaWA6FPNX+QKabEgy03iA06a1C6Xsq6qq155YlQ1+SvBZKF2dDWIoBg\/OLR0ikAvO4rsgFzfbQw5Up2VsP9\/GnC5np3Lfob8lz9FBjoKsdr+CGz5HMHI5Wkg0e4oJxW6X\/zjdUkUsUZ3Q1aaESOGghYQC46nNHi9liTdHpXuJdoZEO8Fs4zebpJ12lWaPd9aiu5Jy06TpVexEB7B+l8Ab2aIZL7JqIG9fFfPAjIzZvvi1BvvKjyDPU4YEmaodurjhuSW8no4Qu9+8BD9c1FsyshgDaql05SSdjwdmBj8ofq+YuN6Tr9HbMoRnOf46vST56XBlgbPJ1vdjTBNPpdes6ATUXCaP\/Ld55rQM09R+0VM847W8s3WHL2K9mp5\/lrYBvZtZ82WwJFpOaAWYt+8POywdY5o1vygXhFrrRs4AdeRyVzaqmE8usdUZqX71jthZ9vmnXxIDZ8\/+jzeQBqO2ADU4951F2KD9IZxEbJtNRMw9UmH4G+afJa0SsR9UGfjZJSOLb2v1sDnC3Vx8UJOx1vz6rZFCVmmO+RP4PtF\/dVFz4whCn0WhMlkldwD5BrkPbAhIf9YrnN3OCqYKzL62un\/QjaMmii1SaC4J7GL0w0uDIg95gSgjVzIpxssFUPeA4A7kLsoRepWRiFcRb4OW46SSTAXbnzEux60QbcS2HmEfFA6NFPahiQ6PiWb9\/WO1+52k9te7ezSJu2rQC4HxfDJ4nWfu787VHtDceV1RGcv4+n+665Qb+0mppJK8hNOqvvlnuVO6fX5uGTWmD36Fq3NK9SCQQv8cYJ0yYhAwuA4a+alwPAPkaGVcqPUA9piECvDAKvFp4FOC3pmV2E5OCkzcjDIfp5rA3ymgSpDEG3y1MAt14IsyJ5Qj3hrAqnKNVBY8KW3KbZjgbcALmfgoAKKIhVvAobUvGPPc87SOYok7IIiW7mPuW\/My1e6q6Ik5g4K8EF4j3wvIgHQadqxyG0JIgD5f2UgocDrQpF\/QNY3cix42Ti7Qjou4VxXM4b4lhVuszfViA4i+P1TPoZoNev2ROmnGKKi00ClIr17edgCbgeR0TdcFYFqIuCN7G5R9\/wxHheo5UyUyj0LnzoFPAXtAxGrIdiOzC9+bI9a9DhkQl+JbZab8TZ5lCyXCISWPIVBHqtIoXeYVbu4vjlSnbwvJUyt9eCynefG919tQq7jGj3v+99\/NAc1PEa3NMvSMz8ip9M\/csIHX5lsBZh39adhOVGrmJ9461EQUKK0JwNBRArPU1Y5EV4i1vSL51bFXRteHKUJEza4pMzGfp9fqPv6u50HqrTg0kA\/5jncgI63g9dqdOGpLxltVx6FHOdjAxCXHKMfFxK0S+AXuZtcelkGJs0LrPDuJqXv\/jnN\/uMh184PFWf3GTxtdNas3paT5F2SHOBHWrTusg7YJ+lrAodGbyeouUp719\/yqAz+ADYtNuFONgwiyUFhTwI4G2GyTNp67vPn+ICBfnVNaIHqRywvoivRUVux\/1qnsbPhGgMdXWi8gmIkLbyCIfXOh\/WaLa1Lt9GVxM6QPx3tDL5fA12qvTuoxbrSMVXOCx9AC5+nTrEZP8aB7ZHiOsWKU4q1rzzUJAp49F7K1aWpZDVGJrkl1G1xiQxqKjbb5W4OiFtSZitlhwj2t6EfS2HpEqwACSNq+\/dIJbE1JXfy6sqU1pN5qK5szdK5+BhS2RxHAoZf\/xpWv2IxXTalhA8cicld6yOpPjdZ8a+wRB\/nnpMvD1YcJ5Y60hIlk+ysHKoVFDgwp17jtUn1a6+AW\/GrxFVYnQe56pvNPvHIrxPtiRi0MEvuQxxoo1TI1yFvfmXA1cCHBIrD+eBiTod54xWp2iSvAE3kPVv6t8EJq3tTM6AwQDIqi+xQYBQoCt5K2eV\/nXPvzrN4GY871LDnKFT3WADiXw4hzqBKss3GJLtysKrTvwusa0TptYeBLxmOEVql\/hI16DuGzaknXDW5vRmXuCJtizUzbj7yNI3pCiQitMerUHA90TC\/9i53w4rowoYZJpEEZ8uUqp4JyH4mg\/hJHq6wo7FisPW3RREIwO3hyJuJxdzQKgOEdfn2Bkf4kvue0DQvxLKC4LXN0+ztfKFVaNrSvOw2PFvKEb2EHLy1fSQoaHGP2NFVHq7Gj","iv":"985ba2488206c8da77a1d0e2153d4658","s":"cde0e298fcb043aa"}
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