Research
August 12, 2020
Formation's Brand Loyalty 2020 report calls for "hyper-personalization" in marketing post-pandemic. Image courtesy of Formation
By Dianna Dilworth
As retailers, hospitality firms and businesses across sectors look to appeal to consumers during a difficult economic situation, marketers that can deliver personalized experiences will be the ones to cultivate the brand loyalty needed to survive.
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","iv":"546a5fec22c90a3483a3453f856053af","s":"6462bf074b3845da"}
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