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May 11, 2025
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Apparel and accessories

Why Chanel’s big Chinese TV snub should concern any luxury brand

August 7, 2020

With Chinese consumers largely glued to livestreams and television programs and films at home, brands have been thrust into the country’s digital sphere. Image credit: Tencent Video With Chinese consumers largely glued to livestreams and television programs and films at home, brands have been thrust into the country’s digital sphere. Image credit: Tencent Video

 

By Avery Booker

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  1. Luxury Unfiltered: The real reason luxury brands fail
  2. Fendi funds restoration of Renaissance-era landmark
  3. Prada taps ‘Re-Nylon’ profits to resource environmental education
  4. BMW North America highlights history in 50th anniversary series
  5. Off the Cuff: A Q&A with Baccarat's Adam Banfield
  6. Galaxy Macau commissions largest fleet of bespoke Bentley Flying Spurs
  7. Dior goes for gold with flashy J'adore campaign
  8. Gucci names next artistic director
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Tiffany & Co. scales in China with Chengdu flagship opening
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