Retail
August 6, 2020
Astound Commerce's latest report advises on how brands should prepare for this holiday season. Image courtesy of Astound Commerce
By Dianna Dilworth
Despite the major hit from the pandemic, this year’s holiday shopping season will not be that different from years past – digital will play a central role and bricks-and-mortar retail will likely be stagnant.
{"ct":"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","iv":"53c042b0c314e381584f7e859b31c5e4","s":"a47d71e7ad55f50b"}
Share your thoughts. Click here