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Dec. 23, 2024
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Marketing

The new rules of driving aspiration for luxury brands

August 5, 2020

Bill Gates being interviewed, with his impressive bookcases in the background. Bookcases have become the new background accessory in the video-run COVID-19 era, reflecting both aspirations and affectations. Image credit: Bookcase Credibility Bill Gates being interviewed, with his impressive bookcases in the background. Bookcases have become the new background accessory in the video-run COVID-19 era, reflecting both aspirations and affectations. Image credit: Bookcase Credibility

 

By Ana Andjelic

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  1. Happy Holidays!
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Mood of global millionaires in the pandemic-era
  4. Preloved items from Hermès hold highest resale value: The RealReal
  5. Luxury Unfiltered: When brands fall spectacularly short on client service
  6. World's largest RH gallery opens in Newport Beach
  7. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  8. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  9. Ginori 1735 spotlights holiday tradition
  10. Welcome to the new Luxury Daily
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