Retail
August 3, 2020
Meeting Chinese shoppers where they are: Cartier's online boutique on Alibaba's Tmall Luxury Pavilion. Image courtesy of Tmall
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","iv":"014aeacef92fc5094808ea0af62069b2","s":"e238ba89b5a9277d"}
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