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Internet

Range Rover measures social media connectivity with Evoque push

October 28, 2011

 

By Rachel Lamb

Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Bentley renovates countryside estate in Cheshire
  4. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  5. ‘Copy Nothing’ campaign defines next era at Jaguar
  6. Baccarat pulls incoming CEO from Printemps
  7. Roche Bobois furnishes boutique resort in Turks and Caicos
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. Luxury Unfiltered: The true cost of cutting luxury prices
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