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Food and beverage

Celebrity involvement evolves in wine & spirits industry: IWSR

July 24, 2020

Cincoro Michael Jordan Founding Partners Five NBA owners, including Michael Jordan, have launched an ultra-premium tequila brand. Image courtesy of Cincoro

 

By Luxury Daily News Service

While celebrity endorsements and partnerships are commonplace for many luxury brands, the impact can vary widely when it comes to the wine and spirits industry according to a new analysis by IWSR.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. ‘Copy Nothing’ campaign defines next era at Jaguar
  10. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
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