Apparel and accessories
July 21, 2020
Despite cultivating growth in the Mainland China region, Burberry’s sales in the EMEIA region were down 75 percent. The main culprit? Large discounts. Image credit: Burberry
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","iv":"8369fd84e0ec969c6cb8eede7b403334","s":"3ef7ba7996827ce7"}
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Kudos, Daniel. Excellent analysis! Burberry’s short lived success has been so overrated.