Research
July 20, 2020
Capgemini's latest research explore the impact of sustainability on consumption. Image credit: Capgemini
By Dianna Dilworth
COVID-19 has increased consumer awareness and commitment to buying sustainably even more than before, adding urgency to an issue that is accelerating with the ongoing public health crisis worldwide.
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","iv":"b29227311426de37cc9e2d6cbc51285a","s":"d28a50080a2c77cf"}
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