Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
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","iv":"3dd560269fc5171f2461be9a77549061","s":"fed10d47552c35d8"}
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