Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
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