Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
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