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Fragrance and personal care

Dior promotes summer skincare in pastoral pitch for country living

July 10, 2020

Dior Prestige campaign envisions summer in the countryside with a swimming pool. Image courtesy of Dior Dior Prestige campaign envisions summer in the countryside with a swimming pool. Image courtesy of Dior

 

By Dianna Dilworth

LVMH-owned French fashion house Christian Dior has kicked off a new campaign promoting its summer skincare products in a cool pastoral pitch for country living in warm weather.

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