Marketing
July 8, 2020
CMOs expect marketing budgets to return post-COVID-19. Image credit: Gartner
By Dianna Dilworth
Even though most companies have seen their marketing budgets trimmed due to the COVID-19 pandemic, 73 percent of chief marketing officers expect these cuts to be short-lived. Most of these senior executives see a positive outlook for business within the next 18-24 months.
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aLUHIGCkXfpXytgKw0bmRpso0NuPeVRU8Og\/LshzdPWBuLn5w2ozE\/3gujg8NipruZiLHh\/DF8WvH4OuZq9glPP37f36zLC3iOAXv4vCWwySfbrffmNhiXKxerMMnXahalI\/Bx5ZoPVwkEDCM8BipcmGYetGPuCyoAIhItilZHNu5\/VUy+0k9f342mWsuMHIplJn0s+hgb1b6NxT\/j7KOW3F30PwOoYjKGNPAJd+TtnpAETXTi1PQZFlVcEwQPG8fBncthvrhP4TlNbNmZCHClWJVYtSo0DPFCfFT2rbEHXTKRSzhH1\/0kjlJQnu6lqlV8IBHpgLfY6JKfD2ShGg6ItBFdqCtFlB4Ukptfy83CW6K+CgYn46WF1LEd60vsWI44o37QwJzyCtJKI1idKIeUog5D9q3tGHe6G5oX6vmFbuUnAozKHvOcmrhW65Rrcr64lJTFVcuFhVIRBWCTB2D\/BvSPOeL0KhniDc3WtZF7S5h0cs6\/FzzohM0c2X2qYNd4JyuOXHP1NXQ7jBK595+tLgvZi3Y8b3augvbguo5Jj9IwAj40rJ2Fj+ltDSAsPk5zjlyc\/HHljX2geH6T817tNrftVFMFS+g6+vHiBfxJ4IYgMUO5wHYH9+95C5WL6fmKRmvV8mMAAxEqdIu9XK3U7c\/oKRLOB1O0ju3aUFS1enWCEwqxqnTNhpe5vADWjI4QHTtj8Enx\/Ib05\/aATRNvIuhxlwOkxUPdIJrxEVCmWjIDSQMILNw2geVq5BwyTnzL+KSs8bPhSEz5ydDoB4imdXLxrUylyCDQQQcku6MT1PAu5fRFy8a7d441es27KokEJnGB2060jIseJ5qB26H\/6a1JRr5Kbv\/SnRxcIfOHemZCq6I+YqmOK+WIdlzW\/spiNIgAvPYKfoiJRZ+r9yb4n8zej80ZN\/K8jPwG5wYHT+82c+A9X4Jp5x\/4uIX4RBOY0aO\/KD8BF7WC9AZLFL0VBJcR+l1sJV0FJnRzqSCoNVbLzWS\/5L2ovGOsVYOVzkDkFe6r71cEmBgUWq256gATUSZxy\/aoIirG2ywJDOKveWqdi71dMQx39LKkGGhPil\/8B9YKhAFnzl8Si4A54ppNh4Cs3BXOKMeQlt3ekAm503zCWo+MMGHvqKOPPpewfexNk4cH7SIrv4T+iu2JrA3Dp86clDJvJXNJADEP7OvqaFklsZAfDq0XnHKWlaET4dMSJw9zFjoaAJ5PMNHVHVJ5KecJMmPMHF5Gdc9Sw9G20jf2CmYXQbYjvQirzG58auX4JTLgzS0KwNnWNQeyyWH3Z+tobCduIDEFnsOOtCK8oSSGsmoX6KItG6d6GgHkByz7\/kMmKu4MgcJ0Mq+Zv6XakQl\/mxen3em7uaq8aqehP\/joZ+7LPlP\/IWSot00ZlgjCIamzcPSsUVmV\/5lLOCmKlaq2\/MddU+WAYvsgzaZOWpyhbVzmjSICeQ5\/4ebLZ7pjC\/LpqNPNahXmtpTUKoexYFabPB+2JWYJ6Zu\/DUQXATlY12GNljv2\/cgXcJVLTzFSTvDugJdIMFkX0DPcb+6OJdBb7VQTCoZec2gcefj\/VlcTfPzQtUCzHe1WH7tnxujIq1jvjF08HNFwEekVfZDgKfBTmHKwFSxNiRuwSULCQ39agEwFAFsj8c+E9MkdbCfJatjMLaVVXLVrqCblp+F6p2t35R2tAjFi\/gFhnDToHFXjMFa1H3QNRZVpSpY+VnaIEIjzGsIZJ5Y9Pp4KbScksEvPO34wDahHkyEoONvbuXhk0RxHDXzbe+wWsVYkM4MWJxNb00MPdD0dktTT4BZFlJWqRXfQbl2M3JbOJDlnWm+mzjKtHezUQg2Eb2uHuG3CfkbYn4AkjV3ctDg2gKFD+6bhbocFUz16Oo8tcpn+0o\/RWui3sC4ljOJ7vTzZ6H12QnbbI\/gbex0Rbp4R71NCJ1XoAXRW+lxfHEeolP885vS5sLgfeq6fd3nxYWIXfUrBuMbcu6ukA0Pn0KUzPKTsVDkGq4KL2oTrQlWgaFzp7558DGuLODyF\/2f0H3HCH8n7OWS3ked1zOGPPbAewBodilPF1nkdIwZO1JYbIRi7hP1u7UQ07Pee5D6reiE88ozu7KCtx481Ttfz+jBRDCriFgMJEW1GfpP6BPxQIVzSEZdNe2bbAiZd2u\/zLPh34zvFX5md9FFG8qqjngWWhG9qkymg+2Oa+5FpZzcvQkn\/2Jes900cTQqspFe6M8jJZhmDD\/Zzq+H3lDRyFChr+fzsJcQu1D1bvhImQC\/KgrqsDl7hp4jhRGJMzNV1jqTCZn5IGSxzd6LDZkcxlXc2qBRuYAXke6Bp2nBqQmILO5U9UWJgLolPGLKEGFwdPEY4lJl3FyqfpLRaSzH0Bhj\/u\/5DL63OSOwMit0oGpWbgXlP7smZjww1yKMKf\/rpkVy6AKmPNQtv+ICpgs7z+J4jKz+w+whMiAjpNAupQIqgCaTm5pSyM\/l538Ov6s1zdSUeHpLlvhohyGDOJHk1OUoJr2IFsvxDduNspdP4d1z+tyoG5N8BLNwJROY13UDuphGPkNbSxtauGdeEffZP22DnXmvcClS2F0L+m8B5\/WsP5QkRGcLHnHPk+PR0ezhTgDgVoF1ZMLXwQUlOZ0Qqsh\/NiOhumAptAB6\/bXjlyhC1YF8c7gEgSKABmeNBoiSMsXbgR72EHgPvD8UuuGaFGaalWRRyPdOOw1Cw3HAAAxJQBntmxfFfqc0ofqySIfQx7GgLhip6q5mzL6H0+fszw7\/4Cd0NrKk+czEAFw0pXLILy1IsGfvua5TIlYu\/8\/YlSlNJD0h9pSaydMVj4OJGtjsLDdMmYxg7iqMlt+yyF30uOy5NUscftMFBSdr5abHuJ76V4MU6Q\/6Oz4mfGV9aIWgUSkhuWgqEgR0C\/H20NzzCRbIv6R\/YrO2IBdv+PG\/6unSwxtkfVFIt46kNFQqnBjt3hzHW9jhOXNOWFIpfZZGxbkXUfOMRKfR0W3VByZdWvScMpeygXFumayu9lPd8A+V\/bApFb95nzrr5Jnx3RH1Xd8wc26To1ozgwsCK7UXl7\/hb5ITivVMEqQVxs4xvpKVcULrvXTcXFWXb6XGDMj9pxWU7vkIT8tM16aHzftgn1D\/P83n\/XS5k9cpZPuyST6aG5ejHdcqO9gnvryy5KynFGwLvFOTnJU0YDmcg\/0jdt5fa8C8jBHgzAW\/pYvb70xCCi0BGbUQAVCXLXOC6xHuXiSu475glmbnQDztNYN2F1BOBToSTBGnaR\/S1a72EYYIO0P+uldoKlYbBBWsv1bATXNcBZF\/j6pdQCOuWN8U2Z+iKX5yhkS2ZAYWLFYDGNQ7S2ppXw6OrOxg7wseX6e4h1Ilqp83OnwV0HvvrNf6jPMK5ikllkimWhBfL9yY55vBC4IKuFufsOBMoD3I9WwS0zG+ze32jVvwg2\/6IrwffG7iYhcdGoSv3Jes6SBjvhW40uQlbYLpwZsvHtM2CFYrbeyVoXGD5mNvRYzmJ6FsDAgNnmIeFpiLSO+qHoD1HZWu8gIKLoriuRUceg0otPj7g0LekLxY+jN7FhMVyjxIZRzCIGVZkzDumhoPgV2Sar3S31noSKndm1H6ErB2kWvlhRhbH07DIihnY5+L3PmweNer3qdVs7VYHZuMqKuvBDS0OMgE8CEtPVPHzrFhaFXpt82GWglr6nu5qAvmQu1Rt7qq9rPQeXLWGB4n\/2Oxh6BX49G31B7eNOSXswIY86K9re9iOWm4xfj0P5prS7cMiKW6E2YzAVCfGoGSrkdVqnC\/vAifDvyxS7XYaWzd8rmh1EBpVWqfkfDyamZYCTV71j1OtiCbpMNwTJ2G3htsqEP8bKGX9DsDie1s+rAdRfO6uXlYRBKb2782Ecz\/dbKKJj2g+4jQv9yVHs5al5VxWgGwgkM4yUUb7yyEr+M1BFh9QeYC7rdJzLM4V79IAEmQcX\/VrRZcUmsHyweboP7radDSVTFeLt7jcclJXHYQIFbJVHX+U0lJvaIqA5qiRKO\/yC15RALk8\/5sDFaVvXFn1MSYUkMwzpm5bSx0vRo2GRMi+jU0xXLD\/NzruPMq59DlP6rlt+idDBSA7w\/qUANsU7QQwCUU2h0B1+fYoMN5Ek0k3fS7POLgTwB1v8sESIFUXgwDpIf8N66GoQ+vYiWaIaJKmBis1Sjo+0Pyyj4U93iXY\/Qj17jUA7Fgm+bqvyEYrp98BoP\/GjDVnhGkWIGyx387ow1Wd9Btzw4EOpR28v+BPucNudhLhidkkctGgZeoCBA4wIpTgGZdGEwziqs0nUIWmHI1h4Le2b3MBcRVCZ6BfWUOAkDA51+TEfmwWEHIRY7M8sb1XWBq5rpYg6QjC7R8WpJoVubsBgNtFnuWKTSOX\/09sGRxz0Y3MvLxSxhy8PnLJ2s74z0fR6hUiLwunO7Ns803ADurGR55Znb8bnx1Yw7fXjclDMsndJoLPiK\/+Sqr+fg4cTWSJh5CBHvvLkhMODu2bbJip50ZP5tthep02PMriDrfAF9Eks9nKeqbxRwVCdqTMqW6dggXJn0AYzEM1D7lM5njTeTb4dnDqxFOPofi20JnkSD9lgOw7Z7VlcvJaFm5A1PmFMx9gZ5PNp25M2VGDYPWh\/qp50u0JCCJam3RzpEhLed995IbshXkjD08TnOS76Iq1mdiduBa9YuWjMZG9gF35opCTjT\/rllFjuVyNy\/0HuUZ9G5K25pzI3PH7LgusqaFE3L6+X0sZ3vYWTRI\/+e\/RbEeXRQOsgB5bBNp+w26GixdeQNChWxluc3OMYou91Fm1V7bhbKoE\/TdPHEkjJcwDoeb3Klv3E\/byTHJX4KxYx826iBLH\/uYy6PI+zBQFpeWzIi0wiIJMjQUod19tv1M4irlQ4o3QK6IjR\/bz5X2L9TewC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