Marketing
July 8, 2020
CMOs expect marketing budgets to return post-COVID-19. Image credit: Gartner
By Dianna Dilworth
Even though most companies have seen their marketing budgets trimmed due to the COVID-19 pandemic, 73 percent of chief marketing officers expect these cuts to be short-lived. Most of these senior executives see a positive outlook for business within the next 18-24 months.
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","iv":"4d9127f30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