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Research

5 consumer segments will shape demand post-pandemic, with shift in values: EY

July 7, 2020

The COVID-19 coronavirus outbreak is reshaping consumer values and priorities, eventually forcing marketers to adapt their pitches and products. Source: EY The COVID-19 coronavirus outbreak is reshaping consumer values and priorities, eventually forcing marketers to adapt their pitches and products. Source: EY

 

Five new consumer segments will emerge beyond the COVID-19 coronavirus pandemic, reflecting both a craving for return to normality, health safety concerns and changed values.

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