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Nov. 22, 2024
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Watches

Italy’s Panerai debuts new Pamcast editorial platform that embraces digital storytelling

July 6, 2020

Online browsing has become a key activity for Panerai customers, as the Italian watchmaker's research has found. Pamcast meets that need. Image credit: Panerai Online browsing has become a key activity for Panerai customers, as the Italian watchmaker's research has found. Pamcast meets that need. Image credit: Panerai

 

By Luxury Daily News Service

Italian sports watch company Panerai has launched a new project called Pamcast as an editorial platform that will release interactive stories each week to engage its audience.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
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  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
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