Research
July 6, 2020
Louis Vuitton broke the top 20 on Kantar’s BrandZ Top 100 Most Valuable Global Brands ranking list. Source: Kantar
By Dianna Dilworth
Louis Vuitton, Chanel, Hermès, Mercedes-Benz, BMW and Gucci were among the world’s most valuable global brands this year.
{"ct":"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","iv":"f1dfc1dd9dd87b3eddd1075019e5b238","s":"0c706a4ba10cfdb7"}
Share your thoughts. Click here