Research
July 6, 2020
Louis Vuitton broke the top 20 on Kantar’s BrandZ Top 100 Most Valuable Global Brands ranking list. Source: Kantar
By Dianna Dilworth
Louis Vuitton, Chanel, Hermès, Mercedes-Benz, BMW and Gucci were among the world’s most valuable global brands this year.
{"ct":"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","iv":"f669d51edb32c8564460bb1db5cb4d55","s":"abfb5bc9cb89d388"}
Share your thoughts. Click here