Research
July 2, 2020
Total media impact value of owned media. Image courtesy of Launchmetrics
By Dianna Dilworth
Media and digital will have a more important impact on brand marketing in the new normal as the world reopens from COVID-19 lockdowns.
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","iv":"0f10534dc3f6188fba567e9a90a76b34","s":"b7ef4a377365c732"}
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