Marketing
June 30, 2020
Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang
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","iv":"180eb6e4ea6e82092a7b296c190feebe","s":"063d4be37bf149e8"}
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