Marketing
June 24, 2020
François-Henri Pinault is chairman/CEO of Kering
By Dianna Dilworth
While the COVID-19 coronavirus pandemic was raging at its peak, luxury brands offered calming words of support to ease the uncertainty among consumers.
{"ct":"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","iv":"bd53cfffbbf71fec7d7176fadb419f61","s":"0e21a4a4d51a6b02"}
Share your thoughts. Click here