Beauty
June 23, 2020
Beauty sales plummeted as COVID-19 started. Now, we are seeing growth in the sector as brands adapt fast to shifting dynamics. Image credit: Shutterstock
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","iv":"ad80aa0c3e58c3e5ab9c94b24b302067","s":"ef2f7dc8da87d023"}
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