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Dec. 22, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  3. Wearables, AI at forefront of 2025’s digital trends: IMG
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. Happy Holidays!
  7. BMW sets record with funds raised for education at playoff event
  8. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  9. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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Marketing

Why celebrity endorsements are drastically changing in China

June 22, 2020

Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Image credit: Tiffany/Valentino Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Image credit: Tiffany/Valentino

 

By Wenzhuo Wu

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  3. Wearables, AI at forefront of 2025’s digital trends: IMG
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. Happy Holidays!
  7. BMW sets record with funds raised for education at playoff event
  8. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  9. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman