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March 29, 2025
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Marketing

Why celebrity endorsements are drastically changing in China

June 22, 2020

Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Image credit: Tiffany/Valentino Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Image credit: Tiffany/Valentino

 

By Wenzhuo Wu

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  1. Balenciaga channels classic Hollywood for summer campaign
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  3. Soho House strikes deal with at-home rowing brand Hydrow
  4. Head of Bulgari named CEO of watch division at LVMH
  5. Prada taps ‘Re-Nylon’ profits to resource environmental education
  6. Maserati opens customization workshop at HQ
  7. Ferrari announces US tariff-tied price increases on select models
  8. Private equity deal value rose 37pc in 2024: Bain
  9. Luxury Unfiltered: How Italian luxury is regaining the lead
  10. Printemps opens first US store in New York City
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