Marketing
June 19, 2020
Forrester's CX North America brings the conference experience online. Image credit: Forrester
By Dianna Dilworth
The digital advertising business has lost sight of the customer experience by being too focused on data and technology and not on the end-user experience.
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","iv":"ba54c2684ee9aa2ba83d9651b44c1c48","s":"80ae1959c4689b5b"}
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