Marketing
June 18, 2020
Melissa Parish is vice president, group director of marketing at Forrester. Image credit: Forrester
By Dianna Dilworth
Marketers should take a note from parenting when trying to find the best combination of data and humanity in their marketing campaigns and remember one thing: You cannot hack your baby.
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","iv":"c7b34ecfd2005992a4b1c1530a3fdac9","s":"5eb0e794e578002f"}
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