Marketing
June 18, 2020
Melissa Parish is vice president, group director of marketing at Forrester. Image credit: Forrester
By Dianna Dilworth
Marketers should take a note from parenting when trying to find the best combination of data and humanity in their marketing campaigns and remember one thing: You cannot hack your baby.
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","iv":"223bd029935f291ba0a978f940dbb55e","s":"2cd3002aad9a4256"}
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