Marketing
June 17, 2020
By investing in the “woke” activities driving today’s youth fashion scene in China, brands can resonate with young Chinese consumers and boost consumer spending. Image credit: RoaringWild
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","iv":"9dd2a85bf9aa91b48bf8eaa82c3bcda3","s":"85a61586fffefc62"}
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