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Mobile

Does the Tiffany ad campaign on the New York Times app need polishing?

October 20, 2011

 

By Rachel Lamb

Tiffany & Co. had the right idea when marketing on the highly-visited New York Times iPhone application, but the jeweler could have missed the mark by not optimizing the landing pages and therefore possibly missing an opportunity for sales and consumer engagement.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Porsche Design boosts in-store traffic with Linkin Park collaboration
  5. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  6. Wearables, AI at forefront of 2025’s digital trends: IMG
  7. Michael Kors walks with influencers in new campaign tier
  8. BCG: Four trends driving the new age of luxury
  9. Bleu de Chanel dives deep with new campaign
  10. Tiffany & Co. acquires historic Titanic timepiece at auction
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