Mobile
October 20, 2011
By Rachel Lamb
Tiffany & Co. had the right idea when marketing on the highly-visited New York Times iPhone application, but the jeweler could have missed the mark by not optimizing the landing pages and therefore possibly missing an opportunity for sales and consumer engagement.
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","iv":"d168b2d6100bd776a88fee4dfe18097e","s":"74a0877ab1827f54"}
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