NEW YORK – Increased usage of technology should lead brands to shape the way that they handle, share and protect consumer data, especially with the emergence of consumers who want to know how their data is handled in digital channels, according to a study from McCann Worldwide released yesterday.
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","iv":"527f6f8b7e608c48cf713396a6d56197","s":"283e6539e8b9e8e6"}