By Mike Ricci
A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has recently been focused on the subject of mobile measurement. Or, more accurately, the continuing perception of the complexity of mobile measurement.
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","iv":"9386e981dc7808c9c18f1cc6a9cc41ca","s":"af2f7351e96369c3"}