Fragrance and personal care
June 12, 2020
YSL Beauty Instagram campaign. Image credit: YSL Beauty
By Dianna Dilworth
As retail stores begin to reopen, many cosmetics companies face a brave new world of how to sell products that once relied so heavily on close-up personal interactions.
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X8HzGL6hWoG\/rVJY1wuJk33vkziHogB8zA6aLJuhSg+AEimHCDktIWiVk6r523SdiJJyaINUofTnW8aRZv8AA1TvSIyqveotZR9fZz5KUD16BPM3ZlqsrFEzTAiuVwSXinV9Oa4KMccoizTRGzVdddUEEuzi4na65BKFr4hIAzM+fRCpfVmlHCU7iL24IgDyoqTXGemyjgpSE3pbKVl5oLr274F9wtjagNfUeA4dQcjBF9MinVYB3h9krtzR9aAj\/tSBjuqxGDw4fyYl042pazyJF5D4fOfnkmE2aBE9u8nZGDZsfD8KTXxF6tB3LqbOOQQ+16ti7\/ohsOjse+nIITgOb7BIuB5A8IgYegZrtHUZQ6cVLan2ivMix24P+oxWvR5naSbw5yvmN3UoXey2I\/sJNcuAywg6NuwiEo1aH\/Qj\/WfPlGAe8ri3TKq435wf\/LyUpe62sqyX3GuPUN6mvIfnqjXvRubijCyyajdu\/DEx7wMH221QEu5tNuAq7THVr39Tdr2I2OhPy+ZiSu2BLUUemgUinXlquIm6nM2bZqQZ76+KiVemJeih174xCrHbcy5act2XNmeiDehoWl+wE8s+dRye6r0SjfsaBQPZhSSAxz0exEKHV3IgPCkWIAazDAFZzrqA1EShyJMqDA1GR3zVog9OXvsB51\/ZxZ0ncjmzelLIF5mV1PJSwFslc4ahceA2jnfAVnT8bx2CsDYFN2kwr4eK7irksvq2xkVX\/VO8S4syMcts8LEfvhZ3xfrjzLzDWPRImLN3xqe+cErurp7EvseTX6CqN7OHBd5GGLyqAJMayUXkZnhVVCLOd9iRxG7FEiQbhgroKMmkhn7MuLwniBiCTHbpr4sW54EDoWbQYruN5b7yYZyTH5YT2hM24eAzUAxE3ptTf1A0NjI+Fx7EwLdJjSTz05dF7djAsk78x0sJpDgAix9HesssRZj24inUznOplb2u\/QT4YTJkP5OR8engdDbPCTE6ZF8QVa1b4W5mAM8MRfglK8deb+Ciw26muA+uyNwPrm5qvf7IyoemQXHfyhp\/RZwAhtECP3QQ56lwbNT4Ld9ZEkYR7RRrC9x7Ebnf+ML7OOQkiQhH52Bo1DdbL0QoD7lejloTvteqj8m5Kw8ZUH+4PQJ6ZgDCsqwSfLTN4bc+VYzXCoIVU+\/FWgPUCVBM7WxLQag\/YRnP5UoB\/nuU21BbLPlG8loZIP7+Dzd\/gcMGoioxtpQQVHvZSf62w0wsqOFCUD3oMMG1BfteQinDvI0Xrchaged+SBUxqQ5gsOblCCWm1DDrHFphsxGWxwJGgwzccan8Ch\/wIv6Xq+Wc4FZlcpr0wmvP+lw9Q6LxI3Y6jIUusNFJVi1F4PP7N5tkTvB79UZqRwe8RjWCx3FUriYS4DsWZRLv3UJpei9kLj192rq3wI\/GpFgsBMHuxwFRC4mmgQIMSR1okQtoDoMqUzqPnAep0+c\/YYBGuMKh\/LBQOjPF19mEuuNdrPFh859kHAJ67rkAZax9Z70Qr13n8zW96kz2\/rheE3mIqld5awjJ8mCLWqLrgnU+JYRsGNAQqJTf3sLnT9mT44kJ6n5EvP5fLITG8TqyMFgUM64aLQHewxXZEjFGKENjs+wviXvR7CUcL5beJRogcmMiUrDExKCKHu5VrcEM3aluBfbdeWxdGDleuFy9IS033PZC5QWjiv4czHxh9JatGHfIXRry4lXzSnrVfFu6HKX3ig3PiXAKUmNmzyJp2kbHtyMkXwsxud1P2ZMdz1J3CjqiUGmJ0BXsS350R5sR1w22Lgcc3Ip3P41NuVlqbAvgElwlIznY355Jw6svaZAdjiBRyQMDYjGB9ySDdeU9EDe4gNXt7KGNCj\/qy431ezCx0j4S8LVVCTh4PCp0uJLNIeyYZ7xkKJKZEGHPu3hi0WH9uJAWivoC0iC1j6qZuvtE+z5XMy53pDzr2Sz+O5OQbt5c9bD0DLUYAjA8sjFxq9lIB\/eRWYoI2ZT7E5hOtYSMl0P7pAU+9wKEf4mOHhaYHZUNLIlQIGObEHt3\/PKlcm531SE05\/shYXn9FaKzNSiS3Rn\/nohenKwYIYGLMCtn7uatg5JDIzvhO1wTI8fUA6Pv7HV7qvf12HADhD1GbpnKqFg4p9iFHj+jQ1EbfkL0tgH\/OaI8gAvWKiEVoqDmlY\/Wz1SbPGXv+lXtQdkSQT7xCrtkscQUagGF1\/d67ePyPcKZiAr5QTHRzBHxzuGvp1xGyXyj6USTrpa1YhMKIQevZFh3zdBVxh8jHA\/0M6xn1F5vAsFKQ7s3tZafyB9i2q25ppukYmyzQeKC3eATl6mBtf64TNDf0yIdlOz\/16v11AZyMc1RsxGaeRb1Q2WiZX34gWTsj3lL2s3+g584DuVBRbPJB+QRNlAJsllVrOo8hPmmvdKDSBB3W5jTiZLPkETVl4QYbDonOoE5OPyob2vVtcu0FaJntqWjEPt12QBbMKv0oxb5x+7tDhrpLkz8zbAIwEgv892clTj\/HdUlV\/\/TsAxS7ybJXTRgWkhbU8NmzPapJrdI3z\/SsgDTeJrUpifUkn0f9zFOnVj7FKvEYw+KewIid5TiHnxzltMWUDa063UyYA1qC8sBKOVWtNSmutWa0V8xSn8K2PRyimYyYWQsS7uSdhphKV3lv4FN7DZZwl50lVZPLlTt3jaFlgJWOqk9abKuJC5wO5SjIlMccFwtoGxyGyMpJuCdZbO00iYDyno117MCaJRmDbSm8uuAVMJa8oWWeb\/zn0Uo8TXNCL1buaDdTIuvl\/yKVZxKnf1Xr34+5nM6QBCj4MFHnjezT0jmnNkM3KoJHLlN8rqapzMXA1P+3ZdP+gNDSj9FyZ9jliyrP\/CCqrFhnhaURk7PzefsZbWRj24CaIV0gwFcj3OmS0sduybRwQn32DttkZhu7VRNJFTuKt14MM0oDgOKQWBaiULDzdUuS3QU7wOj\/WHGDjIcEnmOuxkwv0dB5YZO4w7PKmFixDfAYTPedIgpFZnI9qgKYkc10\/BsV7tTa3CVdVng0DDVrbISGiefzSyxN3hC9ct7excY1OGoSWX1914xedNvTnmg\/S1eaQQ\/2qpGou11zBRj3qRKS+u+ke2TufPgwlF28dkp5YPM0NkaiSl5TpNQl58Nupv\/Uw+quLeP3cfyFtpupW4QmWtmVuGk+bWKOWlwfNjzMLuqM3qlTrzAM+GKvZKdv6O7+gskS3wgAa7S2e9AdmvUno1SPMaxx2qejUovVVAh+niSZP6wA+DWuGtYYL2ViaORTq0RWtne0YYfwqGz56Dc5jWI6Zp277gD6M1wAUkoBJ5kurIO5LaRPtRTJjbd6V\/kULbT2LiwQ8c\/cQnGFFktNYPDcZCwaqbkk3dyjlHwBSXHgmfrrEefAku0rTt4e1X0A40ROGgE34P1kEqnnhBX4UwdaWGMjZRC\/Gddk24VR1jgRxTEII8R\/izXhz5oxsbjTMfq5gmZ52eS02RvhKWcjDUytZCv32DE6\/rM1n+WeU6e75ZzW0I7PHgPsjV+CUZXN3iBpqcTEx707hgtAEltGTMLk4OZ3VicLO+vwj7UwPeISwR9BW1mR4B+HHK4c3znWS47ZMUAxVOZ0kuhN8Qr\/9xIK080rBiyDUIHvWL0b91T4Y51OHwSjZXrBsZx42XAZ\/gd+CEUqg==","iv":"b8171ce298a4e1c308875b07e7990f8c","s":"1e863f3f92023677"}
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