Retail
June 11, 2020
As voucher programs have been implemented by local governments, ecommerce platforms and shopping malls, how can brands leverage them in China? Image credit: Shutterstock
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","iv":"2c86c994941e7bf400a4816e1401b2b2","s":"456bd6282f4ac8c6"}
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