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Automotive

Luxury car drivers respond to print advertising and marketing

June 11, 2020

Affluent automotive buyers respond to print media. Image courtesy of Dialogue Affluent automotive buyers respond to print media. Image courtesy of Archant Dialogue

 

By Dianna Dilworth

Even as digital continues to accelerate as a luxury marketing channel, print publications still have an important role to play when it comes to selling luxury cars to consumers.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
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  5. Audemars Piguet unveils collaboration with artist Kaws
  6. Ambassador-led storytelling carries holiday campaign from Boucheron
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