Marketing
June 10, 2020
The COVID-19 lockdown is changing how people view luxury. Image credit: NPD Group
By Dianna Dilworth
Spending time at home to avoid the risk of serious illness or death in the age of COVID-19 likely has shifted consumers' values and their time and monetary priorities.
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","iv":"56580f9d5b50639abce3a479b81d1fd2","s":"e5dc0284a36f154a"}
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