Marketing
June 5, 2020
Myriam Sidibe is senior fellow at the Mossavar-Rahmani Center for Business and Government of the Harvard Kennedy School
{"ct":"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","iv":"ab404931427f674e0283fb72978ca393","s":"e612906ee7efe471"}
Share your thoughts. Click here