| | Retail Risk of fraud grows with “buy online, pick-up in-store” trend | Two-thirds of shoppers in the United States have used BOPUS, 90 percent of U.S. retailers will offer it as an option by next year and it is expected to represent 10 percent of all sales by 2025. Entire
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Retail Weakened department stores embolden luxury brands to go seasonless | Italian fashion label Gucci revealed plans to scale back the scope of its fashion show business this week, opening the potential floodgates for others to follow. Entire
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Software and technology Can luxury brands survive in China without online partners? | Considering the competitiveness and importance of the Chinese luxury market, one has to wonder if independent, less-well-known luxury brands can become successful without partnerships with domestic ecommerce giants. Entire
article | Strategy Call for nominations: Luxury Women to Watch 2021 FREE | Even as more women ascend the decision-making ranks at luxury marketers amid the current healthcare crisis, work needs to be done to attract them to C-suite and key marketing, retail, media and digital positions in a business that shows resilience and long-term focus in good times and bad. Entire
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Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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News briefs Lexus, Hublot, Aston Martin Lagonda, Mercedes-AMG, PETA and Prada | Luxury Daily's live news: Japan’s Lexus, in leg-up to dealers, turns to Widewail for online consumer review monitoring; Swiss watch brand Hublot opens its largest flagship store worldwide in Tokyo; Andy Palmer out as Aston Martin Lagonda boss as Mercedes-AMG CEO Tobias Moers steps in; PETA urges Prada to drop accessories made with skins of wild animals. Entire
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Marketing 10 steps for brands to journey from privileged access to advanced personalization | After a long, competitive decade, luxury goods and services brands, and their agencies and consultants have finally mastered the rules of the digital marketing game – just in time for the game to change. Entire
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