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Jewelry

Digital consolidation and storytelling is platinum jewelry’s focus this year

May 26, 2020

Platinum Days of Love wedding bands. Image courtesy of Platinum Guild International Platinum Days of Love wedding bands. Image courtesy of Platinum Guild International

 

By Dianna Dilworth

Digital consolidation, mid-market extinction and branded storytelling will be the main areas of focus for the Platinum Guild International (PGI) this year, as the trade group responds to the ongoing shift in consumer behavior driven by the COVID-19 coronavirus pandemic.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  4. Bentley renovates countryside estate in Cheshire
  5. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. Baccarat pulls incoming CEO from Printemps
  8. Roche Bobois furnishes boutique resort in Turks and Caicos
  9. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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