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Dec. 23, 2024
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Automotive

Japan’s Lexus shifts gears with TV spot as US lockdowns ease

May 18, 2020

The Lexus campaign anticipates the return of consumers to their normal routines as the lockdowns ease, steering them to the Japanese automaker's U.S. dealers. Image credit: Lexus The Lexus campaign anticipates the return of consumers to their normal routines as the lockdowns ease, steering them to the Japanese automaker's U.S. dealers. Image credit: Lexus

 

By Luxury Daily News Service

Japanese automaker Lexus has introduced a new integrated campaign, marking a shift from its “People Business” COVID-19 spots as more U.S. states resume business with easing lockdowns.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
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  5. Wearables, AI at forefront of 2025’s digital trends: IMG
  6. Rolex partners with Melbourne’s National Gallery of Victoria
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  9. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
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