Radio
October 7, 2011
By Rachel Lamb
Automakers Lexus and Mercedes-Benz are switching up traditional radio marketing by sponsoring stations on Pandora that are designed to push the brands’ models and campaigns.
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","iv":"af31d98e2982c71ee88dbe622eff66dd","s":"534bc2f4f2f63a7e"}
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