Advertising
October 7, 2011
By Kayla Hutzler
As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning the brand into a commodity.
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","iv":"90438b86ccb4a71849607d6d8e36e0ff","s":"90e171d78e996d98"}
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