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April 8, 2025
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Sports

Will luxury brands still sponsor sports events this year after the coronavirus pandemic?

May 15, 2020

Rolex sponsors the U.S. Open at Arthur Ashe Stadium. Image credit: US Open Rolex sponsors the tennis US Open at Arthur Ashe Stadium in New York. Image credit: US Open

 

By Dianna Dilworth

Luxury brands have a legacy in sports sponsorships, but will this change now that several professional sports organizations have been forced to re-imagine their 2020 live-event schedules with COVID-19 social-distancing rules?

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  1. Global luxury goods sales outlook slips amid US tariff frenzy
  2. Fine wines, high-end dining markets proving resilient worldwide: Bain
  3. LVMH assigns new CEOs to Fendi, Kenzo
  4. Tod’s leans on legacy for latest Gommino campaign
  5. Rare Baccarat crystal headlines Dubai auction
  6. Stuart Weitzman men’s ambassador returns for racy spring campaign
  7. Domestic journeys dominate travel plans for 2025: American Express
  8. Ferragamo bets on beauty in Florence
  9. Prada’s first standalone restaurant arrives in Asia
  10. Orient Express Hotel debuts in Rome
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