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May 13, 2025
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Beauty

Beauty industry not hit as hard as other sectors by pandemic

May 11, 2020

McKinsey & Co.'s latest report "How COVID-19 is changing the world of beauty." Image credit: McKinsey & Co. McKinsey & Co.'s latest report, "How COVID-19 is changing the world of beauty." Image credit: McKinsey & Co.

 

By Dianna Dilworth

The global beauty industry has seen steady revenue increases since 2005, and will likely weather the COVID-19 outbreak even if sales drop a bit, especially at the luxury end.

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