Beauty
May 11, 2020
McKinsey & Co.'s latest report, "How COVID-19 is changing the world of beauty." Image credit: McKinsey & Co.
By Dianna Dilworth
The global beauty industry has seen steady revenue increases since 2005, and will likely weather the COVID-19 outbreak even if sales drop a bit, especially at the luxury end.
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5Azs6Q9XA1m2s1Vz1AwLF4SJW654COeKILjJsvOpxjdfXt0TWPhtPL0qNRYLengy3NmvDzLUedoDP33QYQKVsqGMGOKudhfif4jgfm4QCtjhzIOgTfk2fNL+CoMgg6\/QCOQFljgWxoJv0Bou+iqkSGfkgt0L\/X2XMCaRXs8+g9BUC3r7ZmB1rIbw51+qOR\/Hd\/xzZdLrmoYdGB4H5dzVgCibwKggNUCGGy082PNOHPDMt90lvv70TpeT6EIMCtvY\/8WgFb+LG8GARjSmU55dJoAEr4o2A\/pBZ12xmywKCRBzO9A3NHEpfbsS6IFXIQ+xTwGZNdWQtSQ\/taHaxDe7CBU5xdcadD+Au7ZE+ealDUvScKYdAcgYaXXQyf8f4HIbDpHYBF1f8xroMMmSOXvHah0ZVRGnT+9VRmIjSOqc73KslReVV96\/HFXvmJjigUFOtW7HIczaiBQqMxx\/I+e6j10oj16wUT8c5FDwXH8e5SJvLL32o\/g8uL6JO7QpQYKh8cdo9kTG5bFmjv6IlyrwvOoKZgk4NJxJy6e5RhcClESG5dkF42Ww+CsjLwlv5vMuKsb9c+meJ8TSkk1tixY9Wp6JsGLBDJu2OEgwQubl878yMiwDb+RyOFRFuvX8QtWmJDQc8vquQGDudNQ5errKEmb0I5sDYenSadUkHi0vus6ZAqCu+0RWZWn9lMcVsKlGinifOVgagpffqpiIloIp9S9F19DmDcgOQfybXu4+A8qc4vaotVIQAwujXgMuvvDhe8Wt6aCjOV6cNTgOLzp+OO+2esh5S9MJuNy33EqH2SEY\/6uNBO\/ERnGOXgjSbT+YbTclTQ5zyDwNdHpw2wwbeawiOng\/2uLsyHF\/3Lw\/f76Hk4DefKpn7lxp7hIjBBBO7g+53n9TNinF0VP+EAtOeyimtsmLc0wDGspc0RAoN4LlJOtzoKcRP\/TZa1QlO32mCuqUNHrN\/D2\/CJIwuwAZo9VPRjgZ2ROdgCD3NVnkIZrCFJJ3VVg1IWyQswEFEIFrTUtTHGCoxXnt8gcw4L1LXMiSBLMYx3GoKAupTqGK998luv68CMAW\/SqOtmTBXfVql4rLKSm2+ou9JfKXY7uqO4R4eDxStx2pIt3aJ++2beMiUXt8x97XWtHWylW\/EFVtyaOFS0i2l5RXyrpZyrtVlDr8CeWO\/KNGYW5NLSEVefHo9CfxFbk6EC9XTlgr9t5CuxmpfO\/8o6igr7fB6U5LK4tXJcwhYR39Ysf7PXFvvns3r0+ECUSKR0lJskuo95bQFU6VBG9UVv3bbfHLmFay7i4ix++Zk988yrCYeqpJOwTJwMQkTvNkJD2OEqxkeTZCiXHbW7PlSbCvU38d63XV8qPXQoWhZH3x\/7rF3aFAsUAXQxr8GuigmRaWAliULSmyydyuiIsLC4lAtUMZUEK3NIviA6P4lZ31mBrQI0HFvjglfCHOYzyciSUc7ik1oxSVyvEeWkYlLQ6D14sdgghLb\/EM+wPltAlg8fC1wfPGdwXUW12rlLrMzYxV1X3vLoOwnvsD945CM37KSuel6YszTrZDZwQr3tMMKqvGA\/GowmIJHxPfYWKkJvrms26hS3EH69QhbhCAFLgDBUMx0O7\/hIPQKAp3wNQkPB4pPuQz7BE8kuDzQiUCDVi45wJ4RXuaKfNYEKVjpgh3bTPQXYDCm0Aq2jeEnson6ALwhad4Iz9j7\/oVvfyfQvJO2j7r+xZ8WcUXFeliflDpZ08PnYLd0dhS1reRi0oTUqAxmSA\/tbqLT1TrBhi1oYENMfi7tfB41oYDzcxz6mDOjxGnEq9wwa7hpeb+MZ93tXLkHfC7L\/53xbdTcZC10ZU+KtzfIph77xjfmD7B+mya9Yc3s3AVgtt6jdEhr5Hn1TpLp2IdIbR3Xdd34e6GtTYXWdMr8P6zD3XjFVAfsj1F5XbQFYifJqYKTo4Lo7yxLjccExLb9+d9kDoWJ3vReeLCJjfDCi1bfhcz8V5E3qIJDqOkJtVRCnTpv6BsxggRC1zNuxug9McbyWLWSduOnZP4\/nrDQCAIKvlg12XLdd0P783XiFT8iYdqXwWnuZYBo+kwN8jSGD+XeaNVDFx0PAFTl8ETlGkoToKPI9HUtBgzpDqdsVRH8obWkAyL2zngsKqz8UofNtHJ9Q\/syu0P2ESZJCahVkRsCKGhK6udC25tLb+Qn1iYovuXiCWyNbd\/ptchBX2kHKOYI\/deW7joqRmwYTGEb+KEOw1ItK5OzC2wickxKJXBAXiW60h2TzOHJZ\/AQuZoDFIyUMVrsLY48DqCTra\/Dl7ACsu01ABhWbcVP3B31FwQviXmbhp9MyHXeh8hGVLOVyOUoSxdnKS936slzSaxnth5chJ7y3QXJliiQGqFkcFnBdPtO3vgkNGCC6CER1bSPA6QwExIa1dmAr4tTJlveYCYlrd0pdu5d8JZeW+GlN7hSIwBZ+PssGZu8i88WqvzHIJ8VIwX+nqN7VSTSk2DbCGXwnPh9qnfKtgtjdv5yGq0OV+sB0jBbd4hM\/5jMzBfuVcGvfE0D0KYjlq6HdkyFMDu1iKoJon1+1Dvxl2rl0evqUoA4Bj2J4H1uZfXXmwr4JZh+DpvGwvAMNdPt2OzJ1iTVKO7z6aV5X0Ftyb9QmrmVa+Q7nv+AcKkdHmNm9oNsCRWPsxW9xD0VKXo+DhyS6WGY+7xJTzztl225XDShU5qql\/cU+lUo8RBV1t6Nr9jOknKpfsv8ONOS04CtA7A458Nr2LbwQM1qR733lqjFJMDsqtfyEX8fKkQMIWgVWDZeIJ7\/iEnDXTnsog+sdblqQHepVBnsomAHzruAY6BV4RIXXoiVzhZMn2lLEfIei5kfN5lMkPcwCvho+zuhZL7FMNquh6RqeRkNXFe0LKjWtwiw4Q24FAQvrM\/Q6pWDijx7x0zTb\/Gz3UpNXJyxyBKKeeQYoZ2prsZI2q\/R07bqQaK+y6Bia3j1evH2IEarjJV\/gbhnDf0R4JiS7k8udZQ9E3FgTgt9TdlTKuLl9foB+cabm2IvvSmp+Dl6ZYxze\/3nfVI+nK1hdLzRM6VxI6MycwfsMeS58vE\/kt4jOq6nSpwNjTWeD3XNVbZVL6rKFz+3AibR+y1EgAGCS5cuer4mmojeHfce3vXAVWPI5xbEBcIP1m+2nTDRl3BwYvJ4s5+tbvC8FYWEEaRZX58pV8Ax\/FULLq7hB\/KXCTTW8q5n9tabJRFl+yZ3HIqkm6YjzL47AP63IqIMIix67MmEofzJdglbhqbKhD+\/FEzHtvS2fOT70wYUAvAAYPEgYJyIWT5WKrHpUYGUDDyO0kZJmN35BJS1WFNzm\/RrNEjnv\/g9aji9al3zham58kGdRMkibmsua8f3y4koNJXcWgWXchadergfB5kuXqVdO24oB0s\/ko0Cmgi3RdaHpbTCUQoDJPOvHXsOgvfHEK\/785r6clLcqoBMLRXtpEVQ+NRaFC9I1GQCOFr9wMuzg+rE7ETSigdqFao7Fd8tkoFDPv8asmiXBUXNgXjCBq7hxQ\/QeZ2DVUyLtnZw1w08gL68ioeB4cN+IDSTp9V6pNtEs204GdEBhtjvL4xjjnY0BM1fcGhrUKCpEKJwjCQLy74CbvdshvXImaHhGG1KFyljjvLzBrBMcJRBOmQty+O4sKBvwTq3rNkspd7u541OZ6HQHScOBth720gSs7jY2S+f4T6A9p\/VKppmgJhuw17DBQtqko9ApDqnrEk5XuRCKmD2A3cLoIrBu\/XEvNT8buF3EIXbSXWqQx3rmVBWXBPGrwaovQeYrp60Ef5R\/PbWMi4n6gwZPU8amxXi7mKnxifE8RcdmRJIVhyHz3ADz3kzZe0btx1qlWpj5G05TmvOhbyQeonm0VveJ9Lyp8cw5zs2CvvIAkDZzqwwo20gs8\/kj\/cCYtbSzUSakQClsBOJLgVjLGbLE9QnyjndS90tnZde5AW+U2PShaza0gPT6oZWmhnhE+u+ikpAI6eg049fw+EUhuzDVx59y+nuCkwziCfHruPv2KkWMzPumyW2pfsTY4Q4FVexrBHwPz0Juj+7bl2yoA838kZCsNgZb1JjDh0\/GI66a1sg0KH\/jv\/r0kYskI0sLYSmhNidnBAy0cN4sRiM2FyY\/bc211MEVFeS69WBnYF+zGEBUNGTdX60+1n+MwDXJeJKrXWJdV+03AmJS0hMzvXSaW2HAiei\/bYospgbIEwGOn54IeJTRKzryTCnZfM3R9VkFjARns5BncXryQpW708qtwY9N7Ol9t2raaizeeS5LF9waRAQ9iXgw+CVyL2sxjf10sFWgSOkX5ap3\/BtpHBCZFt5T\/rhfuGBtjthky7pb2el5bzSCorF2F3Dbn2QRDdlERDsLvECfBjgyNtK3B6937N9SntaZyD+OdxiZvmRVbXpSqyqh0vDenZqhS8QImWdW2HNMuUZ698hgU5iWVjMRr2E4Z05z4HBQpKYsnDJrAhzBJ1Tf4FQIRxhCt3i9dmJotIAJXvTPoBKc0mtH2gKMe\/L\/mvmvTu3uxOoRjevboAqP6eOk7cLYs9C8SolzefeyotA4f2P97mS3NXtOQ0yu7uFDI6RNeQHePCrEP82+eoFEs+JW5pr5yYOQlEKI0nbhFTyP9IR+f7AzequmSZ5iB7DFrb1C3eyCyK4AaPqzpIvOaV\/yr\/nYUKknvh4RNbNLFEGhpuVBbJ965PeuXkLRxT143\/GmmiGiK3smpiCf5RK2nJQbg\/0TT\/qxic85JESoQH1eg4JrqNO4cyIhQ6WIfq3ei6atlbqvwH2q1\/9ak+qhAmfrGWcTAT998UUuUtN46S68tFeUVxbSVGwzpzJIxsnhTWQ9QpRC8EIFYceN8KjQhicrs7Da4DiZUHnGsSKwv8ktgt3RCcMmmeydw1mzr7tA9k5QrSgtWlQHBjaiC5Y0rgS50R+IWSFh0tj2fQb8HiIhFCKbvrgCEH3Bur0E\/7OITbc\/16zyKyfyLanhfsqPlZbkAsDG8qp48u6CMtXiqRKenaam+\/\/bmLjMwayJgTCE2YETpw3ppgN4GJCJCRM=","iv":"14fe140d39e2ccad9d9089ecaeb0c0c5","s":"011cf684e465e433"}
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