Mobile
October 5, 2011
By Giselle Tsirulnik
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
{"ct":"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","iv":"6767b9fddf6ecf40d3c4cf5125f0d6d6","s":"40f52e2d3323d0eb"}
Share your thoughts. Click here