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October 5, 2011
By Giselle Tsirulnik
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
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","iv":"23772cda42bb18fe501ae8335bb1e8d5","s":"e73f56306f98f0c7"}
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