Retail
May 5, 2020
If online penetration increases by ten percentage points, many stores could become unprofitable. Image credit: McKinsey
By Dianna Dilworth
When retail returns after the COVID-19 pandemic shutdowns, retailers should be prepared to completely transform the way they imagine a store.
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","iv":"d806327d84b54b88863b4bc75a85e820","s":"ef232a3b16f2f100"}
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