Retail
May 5, 2020
If online penetration increases by ten percentage points, many stores could become unprofitable. Image credit: McKinsey
By Dianna Dilworth
When retail returns after the COVID-19 pandemic shutdowns, retailers should be prepared to completely transform the way they imagine a store.
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","iv":"d23b095738b13d793296722bfbb64196","s":"c4fc5d909acbdf17"}
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