Retail
May 5, 2020
If online penetration increases by ten percentage points, many stores could become unprofitable. Image credit: McKinsey
By Dianna Dilworth
When retail returns after the COVID-19 pandemic shutdowns, retailers should be prepared to completely transform the way they imagine a store.
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","iv":"716b4706228a5ea077d717b8bbb04870","s":"c27015fa9c902faf"}
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