Luxury Daily
The authority in luxury news.
Dec. 23, 2024
  1. Happy Holidays!
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Mood of global millionaires in the pandemic-era
  4. Preloved items from Hermès hold highest resale value: The RealReal
  5. Luxury Unfiltered: When brands fall spectacularly short on client service
  6. World's largest RH gallery opens in Newport Beach
  7. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  8. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  9. Ginori 1735 spotlights holiday tradition
  10. Welcome to the new Luxury Daily
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Will brands need to reposition post-pandemic?

May 4, 2020

Hermès has consistently positioned itself as a purveyor of high-quality goods, maintaining an all-weather brand persona. Image credit: Hermès French fashion and leather goods giant Hermès has consistently positioned itself as a purveyor of high-quality goods, maintaining an all-weather brand persona. Image credit: Hermès

 

By Ana Andjelic

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Happy Holidays!
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Mood of global millionaires in the pandemic-era
  4. Preloved items from Hermès hold highest resale value: The RealReal
  5. Luxury Unfiltered: When brands fall spectacularly short on client service
  6. World's largest RH gallery opens in Newport Beach
  7. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  8. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  9. Ginori 1735 spotlights holiday tradition
  10. Welcome to the new Luxury Daily
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
‘Craftsmanship has a recruitment problem’: report
Luxury Unfiltered: When brands fall spectacularly short on client service
LVMH launches employee-led accessibility initiative
Luxury Unfiltered: How empathy can save the luxury industry
Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman