Retail
May 4, 2020
Consumers keeping their distance. Image credit: McKinsey
By Dianna Dilworth
As non-essential stores in Europe and some U.S. states begin to open, luxury marketers are trying to plan for their new normal and reimagine how their businesses will resume operations.
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","iv":"cd8256ba74f6a2a63c9b8471a56b25bb","s":"24ae4412d485d8d5"}
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