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Nov. 24, 2024
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Apparel and accessories

Gucci launches on Douyin in play to reach Chinese millennials and Gen Z

April 29, 2020

Gucci's latest released #accidentialinfluencer campaign video was tailored for the brand's launch on Douyin. Image credit: Gucci Gucci's latest released #accidentialinfluencer campaign video was tailored for the brand's launch on Douyin. Image credit: Gucci

 

By Gemma A. Williams

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  1. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Baccarat pulls incoming CEO from Printemps
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  6. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  7. Luxury Unfiltered: The true cost of cutting luxury prices
  8. Leading with pedigree, Range Rover promotes plug-in SUV
  9. Dolce & Gabbana, Skims release limited-edition collection
  10. Gucci channels spirit of giving
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